Nexthon acompany shall begin its work by critically analyzing the digital marketing goals of its clients on one hand and the digital marketing goals of its competitors on another, which may include among others increasing brand awareness, boosting online sales, generating leads or driving website traffic on the other hand. The marketing team may delve into the demographic details, interests and online behaviors of these individual customers they want to target as means to delineate their market segmentations. In addition to this process, re-examining other companies’ online presence may help them identify how they can maneuver their services in a specific area within a given period.

Nexthon can build a multi-channel advertising plan that makes use of a variety of digital platforms. These channels include a website, social networking sites, e-mailing drives, search engine optimization (SEO) as well as pay-per-click (PPC) ads so that they reach the target clients across different touchpoints. They may come up with an approach to content management which entails creating outstandingly good-quality reliable and captivating content such as blog posts which excite readers’ consciousness or infographics or video clips for drawing in potential users through their curiosity when looking for information about it online. Besides this, Nexthon’s search-engine optimization specialists could apply both on-page and off-page strategies aimed at improving the ranks of the client’s site within relevant keywords in google thereby enhancing its traffic through organic means.

Nexthon could utilize PPC advertising platforms such as Google AdWords as well as social media advertising in order to develop targeted campaigns that would reach their ideal customers while directing traffic toward both clients’ websites or landing pages. On relevant platforms, their social media team could manage the presence of a client through creating content that engages users, running various ads, and engaging with followers so as to create brand awareness and build community.

It is highly possible that Nexthon might employ marketing analytics to monitor campaign success in several channels. This information assists Nexthon in evaluating achievements, recognizing points needing improvement, and adjusting campaigns accordingly. Furthermore, they will probably be issuing periodic updates to clients to keep them posted on how the campaigns have fared - covering crucial indicators like website visits, number of newly acquired leads, conversion levels and general profitability (ROI).

The marketing department of Nexthon may apply A/B testing in comparing alternate versions of website elements like calls to actions, landing pages and advertisement text in identifying which variations drives conversions best. They may also be interested in changing their approaches by keeping up with current digital advertising shifts and emerging markets thereby ensuring that customers always get the best from them.